June 4th – Listen & Be Led: Better Usability Through User Data

We are happy to welcome Jessica Bertling as our speaker for June. Be sure to RSVP and join us to learn more about some of the creative and user side to web site creation.

As people in the development world, it’s easy to take for granted our knowledge of software and how it works. We’re comfortable in our world of drop downs, pop ups, sign up forms and check out processes. The problem is we’re building software for people who aren’t like us, and we’re starting to realize it and the impact it has on people, products and brands as a whole.

One of the best aspects of usability is that it transcends all interfaces. Whether you create web sites, software, internal applications, mobile apps, etc. the experience the user has is a direct representation of your product or brand. We’re going to discuss methods to enhance this experience by gathering behavioral data using various applications and techniques. We’ll talk about how to use this data and insight to dictate design and layout decisions, and how to guide and delight users using techniques easily applied with HTML5, CSS3 and JQuery.

Jessica Bertling is a Web Designer, Front End Developer and Usability Lover who works for J&P Cycles. When she’s not working in her office or tending to her growing orchid collection, you’ll find her on the beaches of Central Florida soaking up the sun and chasing the next wave.

If you plan on attending our meeting on June 4th, please RSVP.

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